We are living in an era when the media is dominating what audiences
have never seen before. Two weeks ago, this phenomenon has set a new
precedence with what it has achieved with audiences around the world.
And of course the record I’m talking about is the release of the movie
musical “Mama Mia!”.
If you don’t already know, “Mama Mia!” has broken the record for the
biggest box office opening for a musical in a single weekend. If the
numbers are consistent with the film’s momentum, the film should and
will continue to break records.
Around the same time last week, X-Games 14 has done something pretty
spectacular as well. With different formats to a lot of the
competitions, there was a noticeable flow to the X-Games this year,
which has been lacked in years prior. I’m liking the new feel of the
X-Games except for the fact that my favorite announcer Paul Higgins is
no longer commentating the events. With EXPN.com
and the event getting prime time slots on TV, the rest of the world is
getting more exposed to some of the sports we take for granted.
I have a dream. My dream is to one day witness Travis Pastrana and
an Eskimo side-by-side partaking in a Motocross event. That’s my dream.
Anyway for more record breaking news, check out ESPN’s press release
below.
The 14th annual X Games was held in Los Angeles, at both The Home
Depot Center and STAPLES Center, July 31 ˆ August 3 with
record-breaking milestones on the course as well as among consumers via
both television and online. X Games 14 was ESPN’s most-viewed X Games
among households, men 18-49 and 25-54 as well as persons 18-49 and
25-54. In addition, ABC’s X Games 14 was up double digits year-to-year
among households ˆ an increase of 14% overall from X Games 13.
„X Games 14 surpassed all our expectations both on the field and
across all of our global multi-media platforms, reaching a record
number of fans‰, said Rick Alessandri, Managing Director, X Games
Franchise. „It‚s clear that fans around the world have embraced these
athletes and our events‰.
In a continued effort to expand the X Games franchise globally, the
first five minutes of X Games 14 aired live simultaneously on ESPN in
the U.S. and across 12 ESPN International networks around the globe
reaching 125 countries. Action sports fans in Australia, the Caribbean,
Hong Kong, India, Israel, New Zealand, the Philippines, the Middle
East, Latin America, Africa, South America, and the U.S. shared in the
excitement as the world‚s leading action sports event kicked off its
annual competition.
Additional examples of audience growth include:
EXPN.com
There were more than 500,000 unique users to X Games content during the four-day event;
More than 10,000 live chat questions; Participation by some of the
biggest names in action sports as Brian Deegan and Danny Way blogged
while Kevin Robinson, Bam Margera, Ricky Carmichael, Chris Cole and
Blake “Bilko” Williams all chatted with fans; Successful iTunes store:
EXPN video cast during X Games 14 was No. 4 among all sports video
casts; EXPN video tab available on front page of ESPN.com player for
first time.
ESPN360.com
Fans watching X Games 14 on ESPN360.com compiled a total of 4,538 hours spent viewing X Games content.
ESPN‚s X Center
A 5% increase on overall rating from X Games 13
(lat34.com)
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